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Bologna Fiere


Bologna Fair District

Ovest Costituzione Entrance
Nord Entrance

Who visits?

The trade show is open
to the public and sector

NB: Dogs are admitted only
on a lead and muzzled or in a pet carrier, except for assistance dogs
accompanying visitors with disabilities.

Opening times

Thursday 10th, Friday 11th,
Saturday 12th
September 2020:
from 9.30 to 18.30

Sunday 13th
September 2020:
from 9.30 to 17.00


Show office:

BolognaFiere S.p.A.
Via Alfieri Maserati 16
40128 Bologna
Tel. 0039-051.282111
Fax. 0039-051.6374031

Why exhibit at SANA?

Italy’s leading marketplace 

SANA’s history, media coverage and vistor numbers,  make it the leading event for Italian organic and natural products.

The leading Italian tradeshow that showcases the very best of natural and organic produce devoted to Food, Body Care and Green Lifestyle sectors.

The three principal product sectors are:

Food, showcasing the entire value chain from the production to the distribution of organic food.                                                                                                                                                                                                             

Care&Beauty, including the finest offerings in natural and organic cosmetics, dietary supplements, medicinal plants and eco-friendly body treatments.                                                                                                                                                     

Green Lifestyle, the area devoted to sustainable products and solutions for everyday life.


Much more than a trade show

One-stop venue for the organic and natural business community: SANA, the leading Italian organics trade fair is the  no.1 event for industry professionals where supply and demand meet. All the latest products are presented to buyers and the organics community.


Unique opportunity for visibility and positioning: SANA is the place to get a glimpse of the market and position your brand in the organics sector alongside partners and competitors.


Unique launch pad for new products: SANA is an exceptional showcase venue on account of the number of visitors, but also for the media impact generated by new products in national and international media channels, in addition to opportunities for visibility offered by seminars and workshops. 


Networking: SANA is the ‘must attend’ event for buyers, partners, suppliers and potential new qualified clients with specific interests in the natural and organic products sector..

PR and external visibility: months before the fair opens SANA exhibitors enjoy excellent trade press coverage, guaranteed by partnerships and agreements with the BolognaFiere organization. In addition, SANA’s own media (website, social media, newsletter) work non-stop before during  and after the event targeting a large number of businesses in the industry. Visibility is also ensured by the many specialist and general media sources outside the industry, interested in the organic and natural products market. This allows new ideas and market trends from the trade show to flow out to new global channels.

Contacts with stakeholders and associations: SANA is the premier venue for associations, public and private sector managers, VIPs and leading celebrities called on to make their contribution to the development of Italian organics. 


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