"La Via delle Erbe": the White Herbs
"La Via delle Erbe" at SANA: a full calendar of conferences, a dedicated exhibition and market research on the positioning of herbalists in Italy
‘’La Via delle Erbe’’ and SANA: a full calendar of conferences, a dedicated exhibition and market research on the positioning of herbalists in Italy.
The "Via delle Erbe" is an initiative promoted by SANA in collaboration with the magazine l'Erborista (Tecniche Nuove Group) and consists of a schedule of lectures given by professionals and experts in phytotherapy and herbal medicine and conversations between sponsoring companies and herbalists, moderated by industry experts.
Dedicated to getting to know the world of herbs, this itinerary also aims to raise awareness of medicinal plants by means of images and in-depth studies on the history, origins, traditional and current uses and properties of some of the most significant plant species used in health and wellness products.
This year the focus of the programme will be on white herbs.
Appointments and programmes are being finalised
A market research conducted by Nomisma on the positioning and outlook for herbalists in Italy will also be presented on Sunday, Sept. 11 from 12.00pm to 13.30pm in a premiere.
The survey conducted has a twofold objective: to quantify the number of Italians who frequent herbalist shops for their purchases and to analyze the customers' profile. At the same time, it will be possible to profile the "non-customer" by understanding the reasons why they do not frequent herbalist shops and what might be the aspects that would make them choose them.
The programme will be available soon.