Novelty Products and Services

The SANA Novità 2022 initiative promotes the novelty products of Exhibitors, Co-exhibitors, and Represented Companies of Food, Care&Beauty and Green Lifestyle by giving them visibility through three paths:

  • the reserved link ‘Preview WHAT’S NEW GUIDE’, available from May through the end of July, reserved for International Buyers Program members     
  • the online catalogue ‘WHAT’S NEW GUIDE’, published from late August on the SANA website and available for viewing throughout the following year
  • during the four days of the event in the SANA Novità area set up at the Hall 30


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Novelty products are considered to be those products launched on the market as of March 2021 and which presents the following features:

  • New products in both formulation and packaging
  • Products with revised packaging;
  • Products with new formulations or ingredients that modify products already existing before March 2021;
  • Extensions of existing lines with new products from March 2021 onwards.


 Eligible products are:

  • Up to three novelty products;
  • Up to three product lines with a maximum of 10 (ten) products.


Each product and/or product line submitted must meet the following conditions:

  •  It must be identifiable with a label including all mandatory and commercial mentions required by law;
  • It must not have been exhibited physically or digitally in previous editions of SANA unless it corresponds to one of the features indicated
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Click here to check the complete SANA NOVITÀ 2022 Regulations.