The world cosmetics market is growing, 24% of Italian women prefer green cosmetics

June 2018

Global turnover in cosmetics is worth 48 billion dollars, up 6%. Among the macro trends, online purchase, the value of transparency and the value of sustainability stand out: in particular, 24% of Italian women purchased natural and organic make-up last year, demonstrating the growing attention to the quality of ingredients and the sustainability of products.

Organic and natural cosmetics, beauty care products, food supplements and natural personal care products and services will be on show at SANA 2018, this year in hall 25 and 26 of the BolognaFiere.