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Bologna Fiere


Bologna Fair District

Ovest Costituzione Entrance
Nord Entrance

Who visits?

The trade show is open
to the public and sector

NB: Dogs are admitted only
on a lead and muzzled or in a pet carrier, except for assistance dogs
accompanying visitors with disabilities.

Opening times

Friday 6th, Saturday 7th,
Sunday 8th
September 2019:
from 9.30 to 18.30

Monday 9th
September 2019:
from 9.30 to 17.00


Show office:

BolognaFiere S.p.A.
Via Alfieri Maserati 16
40128 Bologna
Tel. 0039-051.282111
Fax. 0039-051.6374031

Friday 6 - Monday 9
September 2019

September 2018

Bologna 7-10 September, the 30th edition of the International Exhibition of Natural and Organic Products


The world of organics has an important date in the diary, SANA 2018 in Bologna. 52,000 square metres of exhibition space dedicated to Organic Food, Natural and Organic Personal Care and Green Lifestyle, in addition to a packed line up of conventions and meetings scheduled between producers and international buyers.


Bologna - “In 2018 we are celebrating the thirtieth edition of SANA, in these years the event has become acknowledged as both an interpreter and a showcase, both in Italy and internationally, for an evolving market that has experienced constant growth. SANA,” explains Antonio Bruzzone, General Manager of BolognaFiere, “is a mouthpiece for a sector, that of natural and organic products, that is becoming increasingly important to the development of our country. Over the years we have seen its transformation from a niche sector to a driver of growth and innovation, organic and natural products are now present in almost all aspects of daily life and are driving the purchasing choices of a growing number of consumers, who are ever more sensitive to factors such as environmental  sustainability  and  health  considerations.  With  the  contribution  of  FederBio,  SANA  offers an extensive showcase that includes all of the vast variety of this market, reserving space for the top quality products and those that represent the latest trends.”


SANA – 30th  International Exhibition of Natural and Organic Products is set to take place from Friday 7 to Monday 10 September at the Bologna Exhibition Centre, a long weekend dedicated to commercial relations, networking and training. SANA 2018 will not be without moments of entertainment with a packed schedule of collateral initiatives set to take place both inside and outside the confines of the Exhibition Centre.



The brand new layout for SANA 2018 involves 4 pavilions (pavilions 21,22, 31 and 32) reserved for Organic Food, which will include food products, machines for processing and packaging, agricultural equipment, services, certification bodies and all of the leading players in the organic food agriculture sector. Pavilions 25 and 26 are dedicated to Natural and Organic Personal Care, and will see presentations of natural and organic cosmetics, dietary supplements, medicinal plants and green body treatments. Pavilion 19, meanwhile, will house the Green Lifestyle area dedicated to sustainable products and solutions for all aspects of daily life.



On Friday 7 September at 10am Alessandra Pesce, Undersecretary at the Ministry of Agricultural Policy, Forestry and  Tourism  is  due  to  inaugurate  the 30th  edition  of  SANA  in  the  company  of  the  local  authorities  and management of BolognaFiere.

At 10.30 the Sala Notturno is the venue for the inaugural Convention “30 YEARS OF ORGANICS, 30 YEARS OF SANA. 30 years of success for the agriculture of the future, organised by BolognaFiere and FederBio.

Strategies and perspectives for the market will be the focus of the debate which will begin with a profile of a sector  that  in  just  a  few decades  has  been  transformed  into  an  area  of  excellence  for  Italian  agricultural production, while making respect for the environment, safeguarding biodiversity and high quality produce, the hallmarks of the sector.



At 2.30pm on Friday 7 September, the Sala Notturna will host the presentation of the SANA OBSERVATORY 2018 – all of the statistics concerning Italian organics, consumer motivations and the latest news from the specialized channel, promoted and financed by BolognaFiere with the support of FederBio and AssoBio and compiled by Nomisma. The key topic of the 2018 edition is an analysis of the consumer habits concerning organic products and the responses that specialized retailers have adopted in order to meet the evolving requirements of the consumer. The meeting will include the presentation of the latest data collected by SINAB, the National Information System for Organic Agriculture, on behalf of the Ministry of Agricultural Policy, Forestry and Tourism, and by ISMEA, the Institute for Services for the Food Agriculture Market.



5 conventions are scheduled for Saturday 8 and Sunday 9 September as part of the SANA Academy: in the Sala Bolero of the Service Centre, university professors and researchers and professionals from the sector will discuss biotechnologies for the production of ingredients for natural cosmetics, botanicals and food for gastrointestinal disorders, probiotic and prebiotic properties, vegetarian diets for sport and health and the correlation between nutrition and longevity.

The Service Centre will also be the venue for SANA Novità, the exhibition of the most recent innovations that companies have brought to the event. At this year’s edition there will be more than 950 such examples and visitors will be able to vote for their favourites in each trade category. The products with the most votes will win the SANA Novità Award, while there will also be a special prize #BloggerForSana, awarded by the event ‘s 6 official bloggers. The award ceremony is due to take place on Sunday 9 September.

Also confirmed are SANA Shop (pavilion 32), the space in which to purchase a wide selection of articles proposed by the exhibiting companied, some of which are limited edition products or difficult to find in traditional retail channels  and  also  VeganFest  (pavilion  19),  Italy’s  leading  event  for  the  world of  veganism,  organised  in partnership with VEGANOK.

Also returning this year is SANA City, the calendar of green events planned for the city of Bologna. Eco-Bio Confesercenti together with Eco-bio in Città has organised 100 events, which will take place over 10 days, focusing on organic and natural products, FederBio has scheduled the final stage of its Festa del Bio in Bologna; Ascom Confcommercio Bologna will be taking part in SANA with the extended opening of around 40 restaurants and shops.



Organised by BolognaFiere, SANA enjoys the collaboration of FederBio and the support of ITA, the Italian Trade Agency as well as the Ministry of Agricultural Policy, Forestry and Tourism and the Ministry of the Environment and the Protection of the Territory and the Seas.



There will be a significant international presence at SANA.  In addition to the thousands of accredited operators, international buyers are due to arrive from 30 countries: Albania, Austria, Belgium, Canada, South Korea, Denmark, United Arab Emirates, Estonia, Finland, France, Germany, Japan, Jordan, Great Britain, Indonesia, Kosovo, Latvia, Montenegro, Holland, Poland, Russia, Serbia, Singapore, Slovenia, Spain, Sweden, Switzerland, Taiwan, Hungary and the USA. The large presence of foreign delegations is due to the consolidated collaboration with ITA - Italian Trade Agency as part of the International Buyer Program, the project to promote and invite international delegations in order to encourage contact between the companies exhibiting at SANA and the selected buyers from all over the world through a calendar of bespoke B2B meetings in a special area with dedicated services provided.


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