SANA TEA, a brand new overview of the product category of tea and infusions that is seeing constant growth in the number of discerning enthusiasts and lovers of health drinks (which are becoming increasingly present in our day-to-day lives) as well as products with active ingredients for widespread use for personal wellbeing. SANA TEA focuses attention on the market for tea and infusions, the global revenues of which are forecast to reach 4.2 billion dollars in 2025 and in the last year recorded an increase of 4.2% (Source Market Research Future). For this market SANA TEA will analyse the direction, new features and benefits linked to drinking these beverages.

SANA TEA is organized by BolognaFiere in collaboration with the association In Tè, which since 2017 has been the organizer of a festival dedicated entirely to tea and tea lovers.