SANA 2.0 Food Innovation Business

23-25 February 2025

 

An evolution in consumption and sector trends translates into a new concept of trade fair, moving from a product fair to a channel trade fair: SANA Food creates a new format dedicated exclusively to the world of food and offers organic, healthy food companies profiled targets of national and international visitors from the world of Ho.Re.Ca, specialised shops, and distributors.

The world of out-of-home consumption increasingly embraces organic products and demands healthier and more sustainable nutritional options for the needs of the consumer, who is increasingly attentive to nutritional values, innovation and respect for tradition. Organic products, the beating heart of the event for 36 years, will be flanked by vegan, vegetarian, plant based, 'free from', 'enriched by', PDO, DOC, IGT products. Market data reveal a significant surge in demand driven by a growing awareness of the environmental impact of food production.

Consumers are looking for 'sustainable' choices that are in line with their values and contribute to a healthier planet.

Thus a SANA 2.0 is born and joins Slow Wine Fair with which it shares the values, philosophy and specialised visitor from the Ho.re.Ca. world. A contemporaneity that will offer the specialised buyer a 360° vision of the most sustainablesupply chain-controlledquality Food & Wine that you cannot found elsewhere.
 

WHY EXHIBIT AT SANA Food?

  • MARKET TRENDS AND APPROACHES: To be at the forefront of industry trends, discovering the latest market trends.
     
  • B2B & NETWORKING: Create new connections, consolidate existing ones with industry professionals and buyers from all over the world. Specific focus on the Ho.Re.Ca world but also on large-scale retail trade interested in organic and natural Private Label.
     
  • TRAINING & WORKSHOPS: Keep up with the times with exclusive seminars and training sessions, with in-depth talks by industry experts and a packed agenda of cooking shows and master classes.
     
  • TARGETED SALES CHANNELS
     

WHO IS SANA Food AIMED AT?

There is no better place to find what your company needs than a trade fair tailored to your needs.

RETAIL

Meet the leading names in the organic, natural and Private Label sector.

HO.RE.CA.

Learn about the latest foods, products and techniques for your catering and hospitality business.

SPECIALTY STORES

Enrich the assortment of your delicatessen, your organic niche shop, your veg or free-from shop,

SANA Food: The synthesis of innovation and synergy in the field of organic, free, enriched, vegan, vegetarian and plant-based products, quality, controlled and sustainable supply chain, respectful of people and the planet.
 

AN ENDLESS ORGANIC REVOLUTION

In 2023 - Nomisma data - despite inflation, the italian market recorded sales of almost 5.4 billion euros! An explosion of taste that mainly involved out-of-home consumption with an astonishing increase of +18% compared to 2021 brought the value to almost 1.3 billion euros, domestic consumption marked a +5%, confirming that the passion for organic is more alive than ever!

SANA Food welcomes the leading exhibitors of organic production, sustainable farming practices, the controlled supply chain, associations, distributors and consortia that have always believed in the validity of organic and biodynamic production.
 

EMBRACE FREEDOM OF CHOICE - 'FREE FROM'

The 'Free From' sector in Italy generates an annual turnover of 6.9 billion euros (source: Nielsen). Among consumers, in addition to the certified intolerant and the sensitive, those who define the market are those who choose the "FREE FROM" product as a healthy alternative based on their lifestyle.

SANA Food's exhibitors will offer a wide range of 'free-from' options, putting the spotlight on 'free-from' products, innovative solutions to meet different dietary needs.
 

NUTRIENT-RICH INNOVATIONS - 'ENRICHED BY'

SANA Food also opens its doors to the world of products 'enriched by' essential nutrients, where the topics of sports nutrition, for the elderly, and for children are increasingly taking market share. The increasingly pressing consumer demand has determined the orientation of production: +23.5%, with higher shares for fibre-rich products (14.2%) and whole grains (7.8%). Proteins mark -5.3% although the latter remains the area of greatest development of conventional products
  

THE EXUBERANT VEGAN AND VEGETARIAN WORLD

SANA Food is proud to host a vibrant exhibition sector dedicated to the vegan and vegetarian lifestyle, plant-based that is constantly innovating, finding alternative and tasty solutions to the traditional diet of animal proteins, a sector driven by sustainable and ethical choices that is reaching staggering market numbers. 40% of global consumers expect to switch to plant-based foods in the next 10 years. An astonishing 66% of consumers surveyed between the ages of 16 and 40 (Gen Z and Millennials) in 10 countries expect to increase their consumption of plant-based products. Generational trends clearly favour the growth of plant-based products, underlining the importance of responding to the preferences of younger consumers in particular.

BECOME AN EXHIBITOR

Feature your organic, 'free from', 'enriched by', vegan, vegetarian and plant-based products at SANA Food.

 

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CONTACT THE SALES TEAM

If you want to grow your business and strengthen business relationships, talk to our sales team now.

 

Contacts

INTERNATIONAL OPPORTUNITIES

Establish profitable relationships with global buyers, major importers and large-scale retailers.

 

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