SANA Novità
Novelty Products and Services
New products and services
The SANA Novità 2023 initiative promotes the new products of exhibitors, co-exhibitors and represented companies from the Food, Care&Beauty and Green Lifestyle sectors through three routes
- the reserved PREVIEW GUIDE TO NEW PRODUCTS link, available from May to the end of July, reserved for International Buyers Programme members
- the online catalogue GUIDE TO NEW PRODUCTS, published from the end of August on the SANA website and available for consultation throughout the following year
- during the four days of the show in the SANA Novelties area, set up in the Service Centre

NOVELTY PRODUCT FEATURES
Novelty products are considered to be those products launched on the market as of May 2022 and which presents the following features:
- New products in both formulation and packaging
- Products with revised packaging;
- Products with new formulations or ingredients that modify products already existing before May 2022;
- Extensions of existing lines with new products from May 2022 onwards.
CONDITIONS OF ELIGIBLE PRODUCTS
Eligible products are:
- Up to three novelty products;
- Up to three product lines with a maximum of 10 (ten) products.
Each product and/or product line submitted must meet the following conditions:
- It must be identifiable with a label including all mandatory and commercial mentions required by law;
- It must not have been exhibited physically or digitally in previous editions of SANA unless it corresponds to one of the features indicated

THE REGULATION WILL BE AVAILABLE SOON