34rd international exhibition of organic and natural products
08 | 11
09 | 12 September 2021
BOLOGNA EXHIBITION CENTER
SANA, the International Exhibition for organic and natural products is set to take place from 9 to 12 September 2021 in Bologna.
The organic sector, central to the strategies to kick-start business in the post-pandemic recovery, will be the protagonist of the 33rd edition.
The 2021 edition of the main national event and one of the leading events in Europe for the sector of organic and natural products has set the dates for the in-person event with new initiatives that will underline the importance and centrality of the trade fair for the entire production chain that is emerging reinvigorated from a year that has severely tested the global economy.
With its consolidated know-how and the initiatives implemented at institutional level with ICE-ITA and with the leading digital platforms, is without doubt the ideal platform with which to develop business on foreign markets.
Since the last edition of the event, BolognaFiere and SANA have maintained dialogue with the business community for the organic sector, promoting new initiatives for business and operators from the sector.
Examples of this include the reconfirmation of the strategic partnership between BolognaFiere and FederBio to offer new opportunities to organic companies interested in reaching the Chinese market and expanding their online commercial strategies and the agreement between BolognaFiere and Alibaba.com which has put the platforms in synergy BolognaFiere (in particular SANA) and the world’s leading online B2B platform, on which 26 million buyers active in 190 countries around the world operate each day. Thanks to privileged access to the prestigious international B2B online commerce showcase Alibaba.com, companies will have the opportunity to increase the potential of exposure, development and conversion.
Scheduled for the opening of SANA 2021 is the third edition of RIVOLUZIONE BIO (THE ORGANIC REVOLUTION), the initiative promoted by BolognaFiere in collaboration with FederBio/Assobio and with the organizational secretary of Nomisma, that has become an important opportunity for discussions involving institutions, players from the production chain and experts from the sector on issues of primary relevance that will be particularly central in the post-pandemic scenario. As is customary, RIVOLUZIONE BIO will include the presentation of the 2021 SANA Observatory, the report that monitors key statistics from the organic production chain, from production to market dimensions. The Observatory, also at this edition, is promoted by BolognaFiere and curated by Nomisma, with the support of FederBio, AssoBio and ICE-ITA the Italian Trade Agency.
Furthermore, 2021 will see the return of LA VIA DELLE ERBE, the initiative organized in collaboration with SISTE (the Italian Society for the Applied Science of Medicinal Plants and Health Products) which will propose a new in-depth focus on this compartment.
The exhibition project SANA 2021 will includes six themed areas:
Organic Food: which will offer a broad overview of the agrifood production chain, examining new market trends, innovations and research
Care&Beauty: where exhibitors include producers of cosmetics, natural and organic personal care products and dietary supplements and medicinal herbs
Green Lifestyle: dedicated to consumers in search of products for a healthy, environmentally friendly and responsible lifestyle
Sanatech: among the new features in 2021 is the new themed exhibition Sanatech, an international exhibition of the organic and natural production chain
Sana Tea: an ideal path dedicated to well-being through tea and infusions
Free From Hub: a showcase dedicated to both free-from and rich-in products that are responding to a growing trend among consumers
The wide show will also involve the new hall 37 which, with its 14.000 sqm located in a central position in the Exhibition Center, will contribute to significantly enrich the new exhibition layout.