According to a study by Boston University, one young person out of three prefers to use eco-friendly cosmetics and body care products. This trend is sweeping across the global cosmetics industry, with almost 85 thousand natural products on the market generating revenues of 50 billion euros.
The figures for Italy confirm the trend, according to Cosmetics Italiana, with the value of the eco-friendly cosmetics market touching one billion euros and accounting for approx. 10% of the entire industry, and 2,000 new natural products rolled out in 2018.
The appointment is at SANA (halls 25 and 26) for a presentation of the latest industry news.