SANA Food
SANA Food Innovation Business
23-25 February 2025
The evolution in consumption and sector trends translates into a new concept of trade fair: from a product fair, SANA becomes a channel trade fair and creates the SANA Food format, dedicated exclusively to the world of food.
SANA Food offers organic and healthy food companies profiled targets of national and international visitors representing the Horeca sector, specialized shops, and distributors.
The world of out-of-home consumption is increasingly embracing organic products and demanding nutritional options that are healthier and more sustainable for the planet, and more in line with the needs of a consumer who is increasingly attentive to nutritional values, innovation and respect for tradition.
Market data reveal a surge in demand for vegan, vegetarian, plant based, 'free from', 'enriched by', Pdo, Pgi and Tsg (Traditional Speciality Guaranteed) products, driven by a growing awareness of the environmental impact of food production.
In the SANA Food exhibition proposal, these products will flank organic products, the beating heart of SANA for 36 years to offer the professional public a richer visiting experience and business opportunities, articulated and in tune with market trends.
This is also thanks to SANA Food's simultaneity with Slow Wine Fair, the international fair of good, clean and fair wine, with which it shares the values, philosophy and specialized visitor from the Horeca world.
The concomitance of the two events will offer the specialized buyer a 360-degree view of the most sustainable, supply chain-controlled and quality Food&Wine.
WHY EXHIBIT AT SANA Food?
- MARKET TRENDS AND INSIGHTS: Be at the forefront of industry trends, discovering the latest market trends and the most interesting and innovative solutions for eating out of home.
- B2B & NETWORKING: Create new connections, consolidate existing ones with industry professionals and international buyers from all over the world.
Specific focus on the Horeca world and large-scale retail trade interested in the Private Label of organic and natural.
- TRAINING & WORKSHOPS: Stay ahead of the curve with exclusive seminars and training sessions featuring insights from industry experts and a full schedule of Cooking Shows and Masterclasses.
- TARGETED BUSINESS CHANNELS
WHO IS SANA FOOD AIMED AT?
The new channel trade fair concept makes SANA Food a must-attend event for distribution professionals – particularly Horeca, specialized stores, delicatessens and cash&carry – interested in making their offerings more appropriate to a public sensitive to quality, healthy and environmentally friendly products.
RETAIL
Meet the leading names in the organic, natural and Private Label sector.
HO.RE.CA.
Enrich the assortment of your delicatessen, organic, veg or free-from niche store.
SPECIALTY STORES
Enrich the assortment of your delicatessen, your organic niche shop, your veg or free-from shop,
SANA Food: the synthesis of innovation and synergy in the field of organic, ‘free from’, ‘enriched by’, vegan, vegetarian and plant-based, quality, controlled and sustainable supply chain products, respectful of people and the planet.
AN ENDLESS ORGANIC REVOLUTION
In 2023 – Nomisma data – despite inflation, the Italian organic market marked sales of nearly 5.4 billion euros. An explosion of taste that involved mostly out-of-home consumption (+18% compared to 2021) and brought the value to almost 1.3 billion euros, while domestic consumption marked +5%, confirming that the passion for organic is more alive than ever.
SANA Food welcomes leading organic producers, those who adopt sustainable farming practices, the controlled supply chain, associations, distributors and consortia that have always believed in the validity of organic and biodynamic production.
EMBRACING FREEDOM OF CHOICE: 'FREE FROM'
The 'free from' sector in Italy generates an annual turnover of 6.9 billion euros (source: Nielsen). Among consumers, in addition to the certified intolerant and the sensitive person, there are also those who choose the free from product as a healthy alternative that is more appropriate to a healthy lifestyle.
SANA Food exhibitors will offer a wide range of 'free-from' options, with innovative products and solutions to meet different dietary needs.
NUTRIENT-RICH INNOVATIONS: 'ENRICHED BY'
SANA Food also opens its doors to the world of 'enriched by' products, essential nutrients in which the topics of sports nutrition, food for the elderly and for children are increasing their market share.
Increasing consumer demand has determined the direction of production: +23.5 percent, with higher shares relating to fiber-rich products (14.2 percent) and whole grains (7.8 percent). Protein, on the other hand, marks -5.3% although the latter remains the area of greatest development for conventional products (source: Nomisma).
THE EXUBERANT VEGAN AND VEGETARIAN WORLD
SANA Food is proud to host a vibrant exhibition sector dedicated to the vegan, vegetarian and plant-based lifestyle, which is constantly innovating, finding alternative and tasty solutions to the traditional diet of animal proteins.
This sector is driven by sustainable and ethical choices, and is reaching staggering market numbers: suffice it to say that 40 percent of global consumers expect to switch to plant-based foods in the next 10 years. Among the consumers surveyed, those between the ages of 16 and 40 (Gen Z and Millennials) and from 10 different countries are particularly surprising: 66 percent of them expect to increase their consumption of plant-based products.
Generational trends clearly favor the growth of plant-based products, underlining the importance of responding especially to the preferences of younger consumers.
ROOTS AND FUTURE: ENVIRONMENTAL AND SOCIAL SUSTAINABILITY OF PDO/PGI/TSG (Traditional Speciality Guaranteed) PRODUCTS
Pdo/Pgi/Tsg (Traditional Speciality Guaranteed) products represent a precious heritage, combining the protection of the territory with the promotion of high quality food production that is sustainable and respectful of local traditions.
Choosing and appreciating these products means supporting environmental protection and preserving a unique cultural heritage.
BECOME AN EXHIBITOR
Feature your organic, 'free from', 'enriched by', vegan, vegetarian and plant-based products in the next edition of SANA Food.
CONTACT THE SALES TEAM
If you are interested in developing your business and strengthening your business relationships, talk to our Sales Team now!
INTERNATIONAL OPPORTUNITIES
Establish profitable international relationships and meet global buyers, major importers and large-scale retail operators.