"FACE TO FACE WITH": NIVEL

December 2024

Nivel is an Italian company that produces and distributes the Biolù and Biopuro brands. Biolù is a brand specialising in the production of organic and ecological cosmetics and detergents. Always committed to sustainability, Biolù offers innovative solutions such as draught detergents, solid cosmetics and soluble products, designed to reduce the use of plastic and promote responsible consumption. Each product is made with natural, biodegradable and safe ingredients. Biopuro, part of the Biolù family, is the brand of detergents and household cleaners certified organic and in bottles made of bioplastic derived from sugar cane. Biopuro represents the perfect synthesis of ecology and performance, ideal for those seeking environmentally friendly cleaning solutions.

Certified organic detergents and cosmetics: why did you choose this approach?

The Biolù Line was created to offer ecological solutions that respect the environment and people's health. Our products are certified organic and are made with natural and biodegradable ingredients. We are convinced that a sustainable future depends on small daily gestures, and our range represents a model for a more conscious and planet-friendly lifestyle.

What sustainable practices do you adopt in production and distribution?

We apply sustainable practices at every stage of the production process. We produce draught or plastic-free detergents and solid or soluble cosmetics to reduce the use of single-use plastic. All our products have certified organic formulas, which guarantee high standards of quality and environmental friendliness. We have also eliminated plastic in distribution, adopting packaging and filling materials made of 100% paper, which are fully recyclable.

Has the focus on environmentally friendly products inspired innovations?

Absolutely. We have created lines such as Eco Tabs, plastic-free detergents in tabs format, and soluble cosmetics, which offer effective solutions without unnecessary packaging. These products combine convenience and environmental friendliness, improving the user experience and reducing the ecological impact.

Do you have anything new for the 2025 edition of SANA?

Yes, we will present Biolù Eco Tabs, plastic-free detergents that provide the perfect dose for environmentally friendly, waste-free cleaning. The super-concentrated, water-free formula saves space and reduces CO₂ emissions. The fully recyclable and biodegradable packaging minimises environmental impact. With natural, vegan and plastic-free products, every choice contributes to a more sustainable world.