A 100 Healthy Days Survey: Unveiling Consumer Perceptions in Healthy Eating

July 2024

SANA Food 100 Healthy Days Survey is the new project by SANA Food aimed at the entire SANA business community. This new research tool will help to better understand the end customer and their consumption preferences.
 

Among the many innovations of the new SANA Food, the  100-Healthy-Day Survey stands out. Created in collaboration with Channel Marketing Company, Toluna and Light up Italia! Claudia Maccarini, the survey will provide food producers and distributors with a detailed and in-depth analysis of the consumption intentions of the Italian and international population.

For 100 days, twice a year (in spring-summer and autumn-winter), 4,000 selected consumers will be monitored to intercept and codify the motivations and behaviors underlying their purchases, collecting valuable information and trends.

For this first edition of 100 Healthy Days, a panel of 3,000 Italian and 1,000 Danish consumers will be surveyed, thus comparing the choices and preferences of two culturally different countries. The focus of consumption for the survey will be the "out-of-home" channel, which has been significantly transformed by the pandemic.

The primary objective of the project is to go beyond simple sales data to understand the deep motivations that guide purchasing choices: an approach that allows to identify the main consumption drivers for organic, natural, functional, intolerant, vegan and sustainable products.

The project will be divided into:

• Analysis of consumer motivations: a clear vision of consumer preferences and the factors that influence purchasing decisions.
   
• Data collection and analysis: monitoring consumer attitudes in two distinct periods to identify seasonal and behavioral trends.
   
• Cultural comparison: comparison of consumption habits between two different populations, highlighting similarities and specificities.
   
• Knowledge sharing: to encourage a constant exchange of information within the community, the results collected will be previewed in the form of "pills", which can be consulted online and at the press conference, scheduled for September 19th.
   
• Presentation of the complete results during the SANA Food days (23-25 February 2025).
   
• The SANA Food Lab Academy meetings will offer further insights into the themes emerged from the research.
   

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