SANA Food: internationalization in the foreground

October 2024

As part of the new exhibition project and from a strategic perspective, the event dedicated to organic, veg & healthy food is focusing on internationalisation, connecting Made in Italy with global markets.

With the launch of SANA Food, the makeover of SANA, the historic exhibition dedicated to organic and natural products, which will celebrate its 36th anniversary in 2025, takes full shape: the new format, scheduled to take place at BolognaFiere from 23 to 25 February, responds to the emerging needs of consumers, who are increasingly oriented towards a healthy and sustainable diet. Aimed at professionals and operators in the Horeca and specialised retail sectors, SANA Food will explore innovative solutions and address issues of great social and environmental relevance, reflecting the latest market trends.

SANA Food aims to consolidate its presence on foreign markets, focusing on a strong expansion strategy. With the support of ICE – Italian Trade Agency, and through BolognaFiere's network of agents, the participation of a growing number of high-profile foreign buyers is being encouraged. The main goal is to increase the presence of operators from the main European and non-European markets, including Austria, Germany, the United States and Canada.

With this in mind, SANA Food recently brought Italian excellence to the Plant Based World Expo North America (New York, 11-12 September), a reference event for the plant-based food retail and catering segment. Thanks to the collaboration with Universal Marketing and JD Events, SANA Food participated in the PBWE with an Italian collective, which highlighted the innovation and sustainability of Made in Italy proposals.

But SANA Food's journey towards internationalisation does not stop here. In partnership with V-Label, the show was presented at the Private Label Middle East Expo in Dubai (24-26 September), where it will return on the occasion of Free From Food (2-3 October) and the Middle East Organic and Natural Product Expo (18-20 November), to further strengthen Italy's presence in the global market for organic, healthy and natural products.